User-Generated content is key for brands, small or big.
They have been using UGC as social proof and showcase their products or services. And it works. For example, user generated content is 20% more influential than any other type of media when it comes to influencing Millennial purchases.
However, not everyone consumes content created by users the same way. On one hand, Boomers like branded content that focuses on the product. On the other hand, Millennials like branded content that focuses on experiences. Millennials like the short, easy and ‘snackable’ (=video) Instagram piece while Boomers are more into long written form of content on Facebook.
Read the infographic below to see if you’re more like a boomer or a millennial.