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Social media tips Frank Underwood can teach you for your strategy

I love House of Cards TV show. I have to admit Francis ‘aka’ Franck Underwood is the man the most both hated and loved on Earth. When this idea struck me, I thought of brands on social media, some are icons, some are shadow.With season 5 coming up soon on May 30, here are the social media tips Frank Underwood can teach you for your strategy.

Here are 4 Social media tips Frank Underwood can teach you for your strategy

HonestyThere's no better way to overpower a trickle of doubt than a flood of naked thruth - Frank Underwood

“There’s no better way to overpower a trickle of doubt than with a flood of naked truth”

Social media needs to be an honest land. If your fan perceive your content as true and real, they will engage with it. Authenticity is something else Frank can teach you. Being authentic with your audience establishes a true and unique relationship and a good reputation.

Join the conversation and engage

If you don't like how the table is set, turn over the table - Frank Underwood

“If you don’t like how the table is set, turn over the table”

There are plenty of rules we have to live by, but one isn’t to sit by and let things happen. If you don’t like the way your brand is mentioned on social media, change it. Don’t try to dismiss it, ignore it or silence it. But engage, create a new positive experience for your audience.

Always know everything

Information is Power - Frank Underwood

“Information is power”

Frank Underwood has always been up-to-date. He derives necessary information from different sources and never misses anything that might be important to his image or that stands in his way.

Monitoring is key on social media. Always make sure you social media manager (me for example? or Doug) who will not let you be ill-informed.

Think carefully

After all, we are nothing more or less than what we choose to reveal - Frank Underwood

“After all, we are nothing more or less than what we choose to reveal”

Really think carefully about your social media strategy. What do you want to achieve? What distribution channels you want to use? Think carefully your content and channels attentively to build a community around your brand and create awareness.

Once a tweet or a Facebook post is live, it is there for everyone to see. There have been times when brands have been reckless on what they post on social media.

Bottom line is, always think twice before posting something on social media. After all, positive content is engaging, optimistic and most of all politically correct!

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