LinkedIn has released a new infographic which incorporates feedback from over 9,000 LinkedIn members and provides insight into why they engage with content on the platform.
Check the below infographic to see how you can be motivating LinkedIn members to engage with your content.
LinkedIn content influences you
57% of the survey panel says that peers were a top source of engaging content. Influencers are not far behind with 51%. With only 500 millions users, LinkedIn is a place where its not yet too crowded for businesses to run awareness campaigns to an eager audiences.
Relevance is key
Relevance is noted as the next most important content quality by 61% of LinkedIn users. Your LinkedIn page needs to reveal educational and informative content for your audiences to stay on top of their skills.