Blog Social Media Specialist | Florent Le Mens | Digital Expert


Why your brand should use Facebook Groups

Early 2018, social media marketing world shattered. Mark Zuckerberg announced that Facebook would be changing its news feed algorithm, its most significant change for years.

The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups – Mark Zuckerberg

It does not come as a surprise that your Newsfeed will push way more groups. About 70% of my Newsfeed is Groups content (I have to say I follow great Facebook Groups like Australian Community Managers.) A Facebook Group is all about the engagement. Having a group will likely serve you well under the new algorithm. Read more


My top 5 of Facebook tutorials from Jon Loomer

Jon Loomer, the Facebook advertising specialist, created Facebook video tutorials to help understand how to execute Facebook marketing features and strategies. You can find all the quick Facebook video tutorials on Jon’s website. Read more


5 social media trends for 2018

Hootsuite has released its third annual Social Trends Report where they evaluate key global trends, offer recommendations to help solve common challenges, and identify practical ways your organization can better deploy social across all points in the consumer purchase funnel. Read more